Graphic Designer          Creative Director

About me : 
My Story

My journey hasn't just been about climbing a career ladder from Graphic Designer to Creative Director; it’s been about a deepening obsession with how design moves people. I spent my formative years in the high-velocity world of fast fashion — a place where you learn very quickly that a visual doesn’t just need to be 'pretty'; it needs to perform.

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I’ve stood at the intersection of manufacturing and marketing, learning that visuals that sell are the result of deep empathy for the user. Whether I was reworking a size chart to solve a customer’s frustration or leading an inventory turnaround through high-impact creative strategy, my focus has always been the same: Communication that catches the eye and UX that keeps the heart.

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To me, Brand Strategy isn't a dry document—it’s the heartbeat of a business.

UI/UX isn't just a set of screens—it’s a conversation.

My work is a blend of that early-career hunger for perfect aesthetics and a seasoned understanding of the systems that make a brand endure. I don't just build digital storefronts; I build experiences that bridge the gap between a brand’s vision and a consumer’s reality.