Profile
VANYA BHATIA
I am a Creative Director and Design Strategist. With a background rooted in the grit and precision of the industry, I specialise in creating visual identities that sell and digital experiences that endure. My approach blends high-level brand strategy with a meticulous eye for UI/UX, ensuring that every touchpoint—from a social media ad to a checkout page—is clear, captivating, and conversion-focused. I thrive on turning complex business challenges into seamless, human-centered design solutions.
Expertise
Strategy
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Digital & UX
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Creative Direction
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Management
Creative Strategy, Brand Positioning, Performance Marketing, Market Research.​
UI/UX Design, E-commerce Strategy (Shopify), Information Architecture, Wireframing.
Campaign Styling, Photo Shoot Direction, Brand Identity, Visual Storytelling.
Project Management, Vendor Coordination, Cross-functional Leadership, Process Optimization.
Experience
2025 - Present
Creative Director
Directed a comprehensive brand transformation by bridging premium creative strategy with user-centric digital solutions to elevate market positioning and drive long-term consumer loyalty.
2021-2023
Graphic Designer
Optimized UX to reduce returns; led high-impact influencer collaborations.
2024 - 2025
Senior Visual Designer
Liquidated $1.81M in legacy inventory by optimizing cross-platform marketplace performance and standardizing brand systems to ensure seamless visual and messaging consistency.
2020-2021
GP Internship
Designed a unified lifestyle identity across prints, packaging, and digital interfaces.
2023 - 2024
Sr. Graphic Designer
Developed full-cycle branding and product lines
2020
Intern
Built a Bauhaus-inspired identity and storefront rooted in material research and sustainable UX.
Tools
FIGMA
ADOBE CREATIVE SUITE
GENERATIVE AI FOR CREATIVE WORKFLOWS (OUTSKILL MASTERCLASS)
META ADS MANAGER
SHOPIFY
Google UX Design Professional Certificate (In Progress)