ROLE / POSITION
Design Intern
PROJECT TYPE
Academic: Graduation Project
TOOLS USED
Adobe Suite, Photography, Basic Web Design
DURATION
Dec 2020 - April 2021
OVERVIEW
A graduation capstone project focused on BARI, a contemporary Indian lifestyle brand emphasizing everyday mindfulness through clothes, accessories, and stationery.
THE PROBLEM
THE PROBLEM
The brand needed a unified visual language that could transition seamlessly from delicate textile prints to tangible stationery products and a digital storefront.
THE GOAL
THE GOAL
To design a holistic product range and marketing collateral that communicated the brand's "slow-living" philosophy.
PROCESS & METHODOLOGY
PROCESS & METHODOLOGY
MUTLI DISCPLINARY DESIGN
Developed everything from textile motifs for apparel to the structural design of stationery packaging.
CONTENT STORYTELLING
Directed and shot lifestyle content to build a consistent brand mood.
UX EXPLORATION
Experimented with early-stage interactive web features designed to educate consumers on the brand's artisanal processes.
DESIGN SOLUTION
A cohesive lifestyle ecosystem where every touchpoint—from the hangtag on a garment to the interactive section of the website—reinforced the brand’s contemporary Indian identity.
IMPACT
Successfully launched a diverse stationery line and established a foundational brand book that balanced traditional aesthetics with modern user needs.