ROLE / POSITION
PROJECT TYPE
Merchandiser Graphic Designer
Professional : Growth-Stage
E-commerce Optimization
TOOLS USED
Shopify, Data Analytics, Adobe Creative Suite, CapCut
DURATION
Oct 2021 - Nov 2023
OVERVIEW
Joined India's fastest-growing Gen Z denim brand, progressing from optimizing product listings to leading creative execution for major influencer collaborations.
THE PROBLEM
THE PROBLEM
Rapid growth led to high return rates due to "Information Gap" on product pages. Additionally, the brand needed a data-backed creative strategy to maintain high conversion rates (CRO) among Gen Z users.
THE GOAL
THE GOAL
To reduce operational costs (returns) through better information design and drive sales through high-performance collaboration campaigns.
PROCESS & METHODOLOGY
PROCESS & METHODOLOGY
UX AUDIT
Analyzed return data to identify confusing product descriptions. Overhauled descriptions and size charts for technical accuracy.
ITERATIVE AD DESIGN
Used A/B testing and performance data to refine social media creatives, focusing on what resonated with the zeitgeist.
COLLABORATIVE DESIGN
Fused influencer aesthetics with Freakins’ DNA to create exclusive print graphics and limited-edition packaging.
DESIGN SOLUTION
A more "honest" and data-informed product page experience, paired with a vibrant, culture-first visual language for high-profile collaborations.
IMPACT
Measurably reduced returns by improving size-and-fit comprehension. Successfully executed visual merchandising for large-scale offline events, bridging the gap between digital hype and physical experience.